Marketing & Business Development Leader

Building brands, partnerships, and community across technology and climate.

I'm Majela Fonseca, a marketing and business development leader in Raleigh, NC. I turn strategy into momentum for founders, firms, and the climate ecosystem taking root in the Carolinas.

Majela Fonseca
My story

Climate has never felt abstract to me.

I have watched its impacts unfold across the places I have lived. In Cuba, an already fragile grid now buckles under storms and shortages. In Miami, where I moved next, the weather grows more extreme each year. And in North Carolina, my home today, hurricanes and droughts have become part of the rhythm of life.

Around the world, the signals keep multiplying. I could not keep watching from the sidelines. Seeing and living these impacts, year after year, left me with a simple conviction: I had to be part of the solution.

So I brought what I know. For more than a decade I have led marketing and business development, and today I put that experience to work for climate, helping the founders, scientists, and builders creating real solutions get seen, funded, and connected.

"I could not keep watching from the sidelines. Seeing and living these impacts left me with a simple conviction: I had to be part of the solution."

I believe in elevating what works, and in giving the people solving this the momentum they need to grow. Bilingual in English and Spanish. Based in Raleigh, North Carolina.

What I do

Three ways I create growth.

Marketing & Business Development

Firm-wide marketing strategy, strategic partnerships, CRM systems, and revenue enablement. I align brand, events, and relationships to drive measurable growth.

Climate Ecosystem Building

Co-founder of Carolina Climate and co-chair of Raleigh-Durham Climate Week. I connect founders, investors, and institutions to help a regional climate economy grow.

AI-Powered Brand & Web

I design brands and build websites and automated workflows using AI tools like Claude Code. I ship real, functional work, not just direction and decks.

Selected work

A few things I've built and led.

Co-Founder & Marketing Advisor

Carolina Climate

Built the brand, community, and go-to-market for a peer-led climate tech founders community in North Carolina, from the ground up. Secured grant funding and grew it into connective tissue for the regional ecosystem.

carolinaclimate.org
Co-Chair

Raleigh-Durham Climate Week

Co-chairing the region's first climate week in November 2026, uniting climate tech founders, investors, and universities. Leading sponsorship, programming, and partnership strategy for the inaugural year.

raleighdurhamclimateweek.com
Director of Marketing & BD

Hutchison PLLC

Own firm-wide marketing and business development strategy across technology, life sciences, venture, and climate practices. Partner with 21 attorneys on growth plans and lead CRM and AI adoption.

hutchlaw.com
Founder & Principal Consultant

The Marketing Fix

Practical marketing strategy, branding, and AI-enabled systems for small businesses and founders. Simple fixes, smarter growth, without the big agency price tag.

themarketingfixllc.com
In the ecosystem

Already building where climate innovation is taking root.

I'm not new to the space. I'm actively organizing, funding, and telling the story of climate innovation across the Carolinas.

Co-Founder, Carolina Climate Co-Chair, Raleigh-Durham Climate Week Terra.do Climate Fellow Cross-University Climate Think Tank Founder, Climate Made Here
Writing & ideas

Telling the story of climate, one builder at a time.

Publication

Climate Made Here

An independent publication telling the story of climate innovation taking root in the Carolinas, one builder at a time. Every great ecosystem began as a story someone chose to tell.

Launching 2026
Substack

The Climate We Carry

A more personal project: fiction grounded in factual data, exploring how we live with a changing climate and what it asks of us.

Read on Substack
Speaking & leadership

Where I show up in the community.

2024–26Legal Marketing Association, RaleighImmediate Past Chair, Chair, and Vice Chair. Led chapter strategy and moderated panels on innovation and AI.
2024Google for StartupsMentor, Black Founders Exchange. Advised founders on marketing and go-to-market.
2025Panels & ConveningsModerator and host across 20+ founder, investor, and client events each year.
2020–22HopeLineBoard of Advisors, supporting community outreach and impact.
Get in touch

Let's build something that grows.

Whether you're hiring, collaborating in climate, or need a marketing and business development partner, I'd love to connect.